If you’re a property owner, and you’re planning to sell your property, having an open house is one of the things to do to gain possible buyers. Usually, real estate agents host open houses to advertise the best features of a property.
If you’re planning to do the open house without the help of real estate agents, you can do so. However, you should maximise your resources to attract as many possible buyers as possible. In this article, we’ll guide you through the different ways on how to promote your open house.
1. Take advantage of Online Listings
In the digital age, the use of online platforms for listing properties is a must. Take some high-quality photos of your property, and upload them to multiple listing websites. Make sure the websites you choose are popular, not just in your area, but also in the nearby communities.
Once you have the photos and the details of your property, you can also add a link where people can RSVP for your open house. Having a list of possible guests, and their basic details can help you plan the open house better.
2. Utilise Social Media Platforms
Don’t underestimate the power of social media platforms when it comes to advertising your open house. Since almost everyone is on Facebook, Instagram, X, and Threads, once you post the details of your open house people can react, share, and comment on it. The more interactions you get, the wider the audience you can get.
But aside from simply posting your open house on your account, you can also invest in sponsored posts, which allows your ads to reach a further audience. For instance, if someone’s interested in a property similar to your property’s location or specifications, your ads can easily show on their feed.
3. Don’t forget the Map
Of course, wherever you promote or advertise your open house, make sure to include a map. Aside from a single link or a drawing of the map, you may include a QR code that can redirect people to Google Maps or other map applications.
Aside from letting possible buyers know where you are, they can also identify how far they are from your property.
4. Send Email Invitations
Create a list of everyone you know who may be interested in attending the open house. You may include family members, friends, neighbours, co-workers, and acquaintances. In addition, you can ask them to forward the email to people they know who may also be interested in buying a property.
5. Create Flyers
Although listing websites and social media platforms are popular, don’t forget to make some flyers for the neighbourhood. Having flyers enables you to reach homeowners who are not on your friend’s list.
When making a flyer, make sure to highlight the best feature of the property, and make sure it’s eye-catching. Additionally, don’t forget the date, time, location, and other details interested buyers need to know. You should also add a QR code that can redirect them to your listing, for verification.
6. Promote in Local Publications
Invest in incorporating your open house in local magazines, TV channels, and newspapers. Since now everyone has access online at all times, you should also utilise other local media forms to spread your open house announcements.
7. Host a Virtual Tour
As mentioned, the use of online resources should be utilised. If you have a website or a social media page, you should also host a virtual tour. You don’t need to create the tour at the same time as the open house, but having a virtual tour before the open house can attract more attendees.
Although a virtual tour is an effective way to show possible buyers the best features and details of the house, they would still want to see the actual staging.
8. Utilise Yard Signs
Let everyone who passes by your property know that you’re having an open house. Utilising the front yard to spread the word about your open house can be a great addition to your advertisement. Moreover, putting up a sign can also confirm where the open house is. If people come to your property without any indication that it’s the one having an open house, they might just leave.
Try putting the open house sign and details once you’re all set for the date and time of the open house.
9. Partner with Local Businesses
Nowadays, local businesses are emerging, so you should also try collaborating with them. Provide them with some flyers and local publications that they can handle to their customers while waiting for orders. Besides, it’s a win-win situation since they can read it while waiting.
10. Provide Incentives
Whether your open house attendees come from the neighbourhood or far away places, they deserve some refreshments and snacks. Moreover, offering incentives is a great marketing tactic since they don’t have to leave quickly when they get hungry.
Whether it’s your first open house or you’re looking for updated ways to promote it, these ideas will help you gain more attendees and possible buyers. From utilising online listing sites to offering incentives to attendees, your open house can become a success, given that you also put enough effort into the staging and other tiny details.
